Betwinners Soccer news: Beer, Here. The Merchandising of College Sports Leads to Team-Branded Ales

The University of Louisiana at Lafayette and more than 20 universities license their own brands of beer. Those deals seem like no-brainers, but they come as the N.C.A.A. grapples with letting athletes strike their own. By BY BILLY WITZ via NYT Sports https://ift.tt/36q4rvy